Zoom’s Planned Acquisition, Leimone Culture, Delivers First…

Posted on | July 15, 2010 | Comments Off

You want gloom? We got gloom.

BEIJING–(/ – July 14, 2010) – /Zoom Technologies, Inc. ( NASDAQ : ZOOM ), a leading China-based manufacturer of mobile phones and related products, today announced that its acquisition target, Beijing Leimone Shengtong Culture Development Company (/Leimone Culture/), delivered its first 3G mobile media content to China Central Television (/CCTV/). This initial content consists of a 30-episode comedy series, with each episode running 5 to 8 minutes./The theme of the series centers on three young women and their comedic challenge to gain stardom on a very popular / Chinese Idol / program.

news like this is not unexpected to those officiandos that observe the industry.

One should stop and think about that for a moment, to manipulate growth. Really now? Certainly is a instructive demonstration of the changing business environment as the saying goes, especially on the topic of effectiveness.

Believe it or not, the statement said the following:
CCTV is the major State television broadcaster in China with 19 channels and more than one billion viewers./CCTV is also the largest program provider of /new media/ for mobile handsets./Leimone Culture is the first company officially contracted by CCTV to supply new mobile media service./Upon the acquisition of Leimone Culture, Zoom Technologies will generate revenue based on viewership of media programs supplied by Leimone Culture onto CCTV’s mobile TV program access link at CCTV.com/The first series delivered by Leimone Culture is aimed at the largest segment of China’s mobile phone users — teenagers and young adults.
We could be wrong but see if you can determine the hidden meaning of the next few quotes.

Leimone Culture has been a provider of mobile video services to China’s top tier mobile phone service providers, including China Mobile since 2005 and China Unicom since 2007./Since the advent of 3G in China in mid-2009, Leimone Culture has captured revenues from advertisements loaded onto new phones, value-added applications provided to the mobile operators, the production of mobile short films, and web-based ad sales.