Combining Education and Social Marketing

Posted on | March 31, 2010 | Comments Off

You are simply not going to believe this but we spotted the following evening:

MINNEAPOLIS, March 31

news like this is not a surprise to those officiandos that observe the market.

One should stop and think about that for a moment, to drive change. WTF? There is a clear sample of the changed business environment for what it’s worth, especially on the topic of randomness.

Yes, there’s more than meets the eye.
American Electric Power has sponsored NTC programs for schools in its service territory for more than 15 years. “The live theatre part of the program is great!” says Graham Dodson, Director, Corporate Communications & Community Affairs, AEP Texas. “The actors are very funny and engaging – for both the students and the teachers. But the show stays focused on helping kids understand how to use electricity safely. That’s AEP’s message.” NTC reinforces the key educational points with additional print and web curriculum. Two weeks prior to the performance, AEP-branded student workbooks and teacher guides are delivered to each school in the tour. While watching the show, the students are actively engaged for 30 minutes in AEP’s message of electrical safety. Independent research shows they spend an additional four to six weeks completing the take-home workbook and web curriculum activities exploring the safety message in different cross curricular subject areas. Says Dodson, “It’s a great concept – delivering educational concepts that are important to kids and families while getting across a message that’s important to our company.”
Stimulating? Not until you read the following

A social marketing message that’s important to the New England Water Week Association centers on improving water conservation throughout their service territory. They’ve hired NTC to bring The Water Pirates of Neverland into local schools to help students learn more about the ways they can personally, even as kids, impact water usage in their homes and eventually throughout their community. “That’s a real key to all of our programs,” says Jon Mikkelsen, Artistic Director at NTC. “We give kids a way to personally get involved in the sponsor’s message. That could be something as simple as taking shorter showers or reminding their parents that they shouldn’t run the dishwasher until it’s full. We’ve learned that students can ‘pester’ their parents in positive ways that have a real, lasting impact.”