Cengage Learning Appoints Cindy Cook as Chief Marketing…

Posted on | March 31, 2010 | Comments Off

While searching the web one afternoon we uncovered the following evening:

STAMFORD, Conn., March 31

news like this is not a shock to those officiandos that observe the market.

It will not take long for that message to resonate, to boost yield. WTF? Possibly is a instructive sample of the changing business environment so it goes, especially on the topic of change.

Looking at the fine print, we see something very interesting.
“I am excited to welcome Cindy to Cengage Learning and look forward to working closely with her to support and drive sales efforts,” said Rich Foley, Executive Vice President, Sales & Marketing, Academic & Professional Group. “With a strong background in digital media and more than 20 years of expertise in global consumer products, including significant marketing leadership roles, she will be instrumental to our success as we expand our digital products and services.”
Read more…it get’s better.

Cook most recently served as Chief Strategy and Marketing Officer at Vivendi Games, creator of some of the industry’s largest and most profitable games, where she ran marketing operations and was directly accountable for the mobile and casual games divisions. She also drove strategy and was part of the senior management team that led a successful merger with Activision to create the world’s largest videogame publisher, Activision Blizzard.