Combining Education and Social Marketing
MINNEAPOLIS, March 31 MINNEAPOLIS, March 31 /PRNewswire/ — The National Theatre for Children (NTC), based in Minneapolis, is using its unique style of multi-platform communication as an effective social marketing tool to positively impact student and family behavior in the areas of safety, water conservation and financial literacy. Working on behalf of sponsors like American Electric Power, the New England Water Week Association and the Iowa Insurance Division (a department of the State of Iowa), ten NTC acting troupes will travel the country from Southern California to New England in April and May performing live, interactive theatrical presentations at 308 schools and reaching more than 112,000 students and their families. American Electric Power has sponsored NTC programs for schools in its service territory for more than 15 years. “The live theatre part of the program is great!” says Graham Dodson, Director, Corporate Communications & Community Affairs, AEP Texas.
PR Newswire's Dalia Paratore-Salazar to Present at the…
NEW YORK, March 31 NEW YORK, March 31 /PRNewswire/ — PR Newswire announced today that Dalia Paratore-Salazar, Director, Multicultural Markets, will participate on a panel at NHEO Forum Atlanta 2010, an annual event organized by the National Hispanic Entrepreneurs Organization (NHEO.ORG) intended to foster collaboration and the exchange of ideas amongst Hispanic entrepreneurs, social innovators, academia, executives, students, and policymakers. (Photo: http://www.newscom.com/cgi-bin/prnh/20100331/NY79652 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) Ms. Paratore-Salazar will be speaking on a keynote panel, “A Meeting of Minds,” on Friday, April 2, 2010 at 5:30 p.m., ET at the Goizueta Business School, Emory University in Atlanta, GA. The forum will feature top executives and thought leaders from a variety of businesses and industries, and will be hosted by Francesca Maxime, host of “Currents,” a New York-based daily newsmagazine, and Gabriela Frias, a business anchor for CNN en Espanol and host of the network’s personal finance show, En Effectivo. “The Hispanic community is one of the fastest growing markets in the U.S., so it’s no surprise that companies across the country and around the world are eager to leverage the opportunity,” remarked Paratore-Salazar. “However, in order to have success, companies must learn to position their products and services in a language and style that truly resonates with the Hispanic market. NHEO Forum Atlanta 2010 provides an ideal opportunity to educate business leaders and entrepreneurs on the best practices and opportunities available for reaching this vibrant and increasingly influential audience group.” Dalia’s participation in NHEO Forum Atlanta 2010 is an extension of PR Newswire’s continuing effort to deliver a comprehensive suite of communications tools and strategies that enable communicators to engage and interact with the largest and fastest growing minority group in the U.S
Overstock.com Reports FY and Q4 2009 Results
SALT LAKE CITY, March 31 SALT LAKE CITY, March 31 /PRNewswire-FirstCall/ — Overstock.com, Inc. (Nasdaq: OSTK) today reported financial results for fiscal year 2009 and the quarter ended December 31, 2009. Key FY 2009 metrics (comparison to FY 2008, as restated) Key Q4 2009 metrics (comparison to Q4 2008, as restated): Dear Owner: In Q4 our revenues grew 27%, twice the ecommerce industry’s rate, and we earned $12.7 million in net income. In 2009 we grew revenues 6%, earned $7.7 million in net income, generated $46 million in operating cash flow, and generated $39 million in free cash flow. It’s nice to be profitable. I am proud that, for the second year in a row, we rank number 2 in the NRF/Amex survey of American consumers, behind only LL Bean and ahead of Amazon, Zappos, eBay, Nordstrom, and many other fine firms
Volkswagen Showcases Second Generation Touareg Featuring…
HERNDON, Va., March 31 HERNDON, Va., March 31 /PRNewswire/ — Volkswagen of America, Inc. today unveiled the second generation Touareg, showcasing the brand’s first-ever hybrid at the 2010 New York International Auto Show. (Photo: http://www.newscom.com/cgi-bin/prnh/20100331/DE79574 ) Taking the Touareg to the forefront of its class are three available engines to suit a variety of different drivers: A V6 FSI® gasoline engine, a V6 TDI® Clean Diesel engine, and a V6 TSI® gasoline hybrid engine. With the hybrid model, a 3.0-liter supercharged, direct injection V6 gasoline engine is paired with a special electric motor that reduces fuel consumption and CO2 emissions by about 40 percent. An eight-speed automatic transmission – the first of its kind in an SUV – keeps power always available while helping the Touareg Hybrid achieve approximately 25 and 21 mpg during highway and city driving respectively
Cengage Learning Appoints Cindy Cook as Chief Marketing…
STAMFORD, Conn., March 31 STAMFORD, Conn., March 31 /PRNewswire/ — Cengage Learning, a leading global provider of innovative teaching, learning and research solutions, today announced the appointment of Cindy Cook as Chief Marketing Officer of the company’s Academic and Professional Group. Cook, who will join the company on April 5, will be charged with accelerating company growth and digital transformation through aggressive marketing of the company’s products, services and solutions. “I am excited to welcome Cindy to Cengage Learning and look forward to working closely with her to support and drive sales efforts,” said Rich Foley, Executive Vice President, Sales & Marketing, Academic & Professional Group. “With a strong background in digital media and more than 20 years of expertise in global consumer products, including significant marketing leadership roles, she will be instrumental to our success as we expand our digital products and services.” Cook most recently served as Chief Strategy and Marketing Officer at Vivendi Games, creator of some of the industry’s largest and most profitable games, where she ran marketing operations and was directly accountable for the mobile and casual games divisions. She also drove strategy and was part of the senior management team that led a successful merger with Activision to create the world’s largest videogame publisher, Activision Blizzard. Prior to Vivendi Games, Cook was one of the pioneers in digital music, launching the first commercial download and subscription service at Universal Music Group
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